As digital banking evolved, Banco Sabadell needed to refresh its mobile app to meet modern user expectations. The goal was to redesign its structure, navigation, and visual language to create a more intuitive and engaging experience while staying true to the bank’s trusted, professional image.
Problem
Despite being a well-established brand, Sabadell’s existing app was struggling to keep pace with users’ digital habits and the competitive fintech landscape.
Key pain points uncovered during the initial research included:
Difficult navigation: users had trouble locating essential actions and information.
Poor hierarchy and unclear content structure, leading to confusion and inefficiency.
Lack of personalization: no smart shortcuts, tailored insights, or contextual recommendations.
Inefficient flows: frequent operations like transfers and payments required too many steps.
Competitors, meanwhile, were offering modern, intuitive, and personalized experiences, making Sabadell’s app feel outdated and rigid.
Approach
The redesign process focused on usability, accessibility, and brand alignment. Through heuristic evaluations, user interviews, and prototype testing, I identified where users struggled most and how to simplify their journeys.
Our objectives were clear:
Streamline navigation for faster access to key actions.
Enhance clarity and visual hierarchy to support decision-making.
Introduce personalization through adaptive shortcuts and smart recommendations.
Maintain brand trust while modernizing the aesthetic.
Solution
The new Banco Sabadell app delivers a refined, human-centered experience grounded in simplicity and coherence:
Intuitive navigation: a persistent bottom bar provides instant access to the five most-used sections (Finances, Cards, Home, Benefits, and Services)
Optimized user flows: frequent tasks like transfers and payments were restructured and validated through interactive prototypes and usability testing.
Unified visual language: the interface leverages accessible typography, consistent iconography, and a refined color palette aligned with the brand identity.
Personalized experience: dynamic shortcuts and contextual suggestions adapt to each user’s behavior and priorities.
Outcome
The redesigned experience significantly improved usability, clarity, and overall satisfaction. Banco Sabadell’s new app now feels modern, intuitive, and cohesive, strengthening the bank’s digital identity while enhancing everyday banking for its users.
Users described the new experience as “faster, clearer, and more human.”
Do you want to see the prototype? Click here